Work

BoozeBud

Front End Tech Lead

BoozeBud was, at some point, the fastest-growing alcohol retailer in Australia, experiencing 100% year-over-year growth for more than 5 consecutive years. We used continuous delivery, functional programming, data analytics, artificial intelligence and agile methodology.

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BoozeBud.com


Achievements

  • Effectively managed the Front End team (comprising approximately 3 developers), which was responsible for a complex e-commerce system. This system involved a responsive React single-page application implemented using TypeScript and Redux.
  • Designed a new hiring process for the Front End Team, including candidate screening and interviews.
  • Conducted performance assessments and optimisations for the application in accordance with Google’s Core Web Vitals guidelines. These efforts aimed to enhance loading times, interactivity, and layout stability.
  • Played a key role in the development of the “next generation” version of the system, featuring a dynamic routing mechanism and pages built using a consistent atomic design approach.
  • Contributed significantly to achieving PCI compliance for processing credit card payments. Additionally, successfully integrated new payment methods, including PayPal and Zip.
  • Orchestrated the integration of a push notification messaging system and deep links for both Android and iOS apps.
  • Implemented an automated event capture system to provide input for the machine learning algorithm utilised in the recommendation engine module.
  • Led the implementation of a comprehensive platform-wide rebranding initiative, encompassing a new logo, font guidelines, color palette, and SVG icons.

Technologies and tools used

TypeScript
React
Redux
SASS
Yarn
Asana
GitHub
Travis
AWS
Webpack
React Native
Android
Scala
Java
Objective C
GatsbyJS
Agile